What we did. I created a bilingual brand system that works in Spanish and Portuguese without either language feeling secondary: logo, warm palette and typefaces with character. I applied it to the delivery packaging, boxes, labels and bags, which in a dark kitchen is the only physical contact with the customer. We wrote the menu dish by dish, telling the origin and the memory behind each recipe in a warm tone, and built a product image bank with AI workflows that gave them high-quality photography of the entire menu before they even opened.
