What we did. We started from the name and built a relaxed, welcoming brand world aimed at a young urban audience and at families. From there came the logo and its variants, a palette of creamy tones with one vibrant accent, and typefaces that combine handmade warmth with digital legibility. Then we took it to where the product is actually sold: cone sleeve, takeaway box and paper bag, each piece designed to be photogenic from the counter to the feed. We finished with Stories and post templates, custom icons for flavours and allergens, and a short usage guide so the team could apply the brand without calling the studio.
