Brand diagnosis
Where you stand today, how you’re perceived and what holds you back.
STRATEGY · ALICANTE
Brand strategy in Alicante.
A brand strategy answers three questions: who you are, who you serve and why they should choose you. I research it with your audience and competitors and put it in writing (positioning, messaging and creative direction) so you stop competing on price and your team can apply it from day one.
- Before the design
- Positioning in writing
- Real research
Does any of this sound familiar?
01
You struggle to explain in one sentence what makes you different.
02
Your competitors say the same as you, in other words.
03
Every piece of communication sounds like a different brand.
04
You invest in design or ads without being clear who you’re talking to.
What your brand strategy includes
Audience study
Who buys, why they buy and what would make them choose you.
Competitor analysis
What others say and where there’s a gap you can own.
Positioning
One sentence and three pillars that guide every brand decision.
Tone and messages
How you speak, what you say and what you avoid, with real examples.
Creative direction
The visual territory that turns strategy into design.
How I work on strategy
Four stages to end up with a territory the brand can defend, not a nice document nobody uses.
Diagnosis
I understand the business before the brand: what it sells, to whom, at what margin and against whom.
Research
I study audience and competitors to separate what the brand believes from what the market perceives.
Positioning
I define the territory the brand can own and defend, and the message that holds it up.
Creative direction
I translate strategy into a visual and verbal direction that guides every decision after it.
HOW I DO IT
From intuition to a written decision
Each step closes a decision before the next one. At the end you have a document any designer, writer or supplier can follow.
DiagnosisI understand your business, your story and how you’re seen today.
ResearchI study audience, competitors and sector. AI helps me research; the judgement is mine.
PositioningI define who you are, who for and why they should choose you.
Message and toneI turn the positioning into sentences and a way of speaking.
Creative directionI leave the visual territory ready for design.
REAL CASE
When positioning comes first
With Santo Kakao I decided, before drawing anything, that chocolate would be sold as an experience, not a shelf product. That gave us the three communication pillars, the logo, the palette and even the tone of the packaging copy.
Is it for you?
✓ It’s for you if…
- You’re about to redesign your brand and want to start from the base.
- You feel your business is better than how it’s explained.
- You have several services and don’t know how to tell them.
✗ It’s not for you if…
- You only need a quick logo.
- You won’t apply the strategy in your communication afterwards.
Ways to work together
They all start the same way: understanding your business before designing anything.
Identity
For businesses that are launching or no longer look like what they’re worth.
- Strategy and positioning
- Logo and variations
- Palette, typography and graphic elements
- Brand guidelines
- Final files organised and ready to use
From €800 · 8 weeksI want my identity
Identity + Web
For those who want to go digital with a coherent image from day one.
- Everything in the Identity package
- Custom website (up to 4 pages)
- Copy built to convert
- Responsive design and basic SEO
From €1,200 · 10 weeksI want identity and web
Full brand
For businesses that want everything to speak the same language.
- Identity + Web
- Applications: packaging, stationery, signage, uniforms
- Social media templates
- Launch support
From €2,200 · 12 weeksI want the full brand
What people who’ve worked with me say
★ 5.0 on Google“Perfect service! Impeccable work with lots of personality, exactly as I wanted. Excellent!”
Jessica GrossGoogle review
“I’m super happy with Cindy’s work. From the very first moment she understood what I wanted, even when I didn’t know what I wanted to convey.”
Ayres PrivéeBeauty salon · Google review
“We couldn’t be happier to have chosen Cindy for our rebranding! She redesigned the Tachán Creaciones logo just as we imagined it.”
Tachán CreacionesGifts and weddings · Google review
Frequently asked questions about brand strategy
Can’t find your question?
Write to me and I’ll answer without jargon and without commitment.
Message meIt’s the set of decisions that define who you are, who you work for, why they should choose you and how you say it. It’s what makes the logo, the website and social media say the same thing.
If your logo doesn’t explain what you are or your communication sounds different everywhere, yes. Strategy organises what you have and sets where to grow.
It depends on the project’s scope. I give you a concrete schedule with dates in the proposal.
A document with diagnosis, positioning, messages, tone and creative direction, plus a session so you understand and apply it.
Yes. You can also continue afterwards with visual identity and web based on the strategy.