What we did. We defined the positioning, chocolate as an experience, not a product, and the three communication pillars: traceable origin, artisan process and mindful enjoyment. From there we built the logo, drawing on iconography of cacao and of the sacred that gives the brand its name, mixing classical illustration with modern type. The dark palette, with gold and terracotta, brings the warmth and depth the product asked for. We also wrote the copy for packaging, web and social, in the contemplative, sensory tone the brand needed.
