Logo and variations
Main, reduced and monogram versions for every medium.
BRANDING · ALICANTE
Branding and visual identity in Alicante.
I design your brand’s visual identity from scratch: logo and variations, typography, colour and the applications you’ll really use. I deliver it with a guide and organised files, so your team can apply the brand properly without depending on me.
- No templates
- Brand guidelines included
- Files ready to use
Does any of this sound familiar?
01
A friend made your logo years ago and it no longer represents you.
02
Your Instagram, your shop and your business cards look like three different brands.
03
Every time you need the logo, you have to ask someone for it.
04
You charge like a premium business, but you look like just another one.
What your visual identity includes
Colour palette
Colours with their codes and the rules to combine them.
Typography
Typefaces chosen for character and legibility, with a defined hierarchy.
Graphic elements
Icons, patterns and assets that make your brand recognisable.
Brand guidelines
How to use your identity well, without depending on the studio.
Organised files
A tidy folder with everything named and ready to use.
How I work on branding
Four stages, no surprises. I close decisions at each one before moving to the next.
Immersion and strategy
I start from what the brand has to say, to whom and why. I review the business, the audience and the competition before drawing anything.
Concept and art direction
I explore visual routes and defend one. I don’t present fifty loose options: I present the ones that hold an idea.
Identity system
I turn the concept into a full system: logo and variants, typography, colour, iconography and the applications the brand will actually use.
Manual and handover
I close with a usage guide and organised files, so your team can apply the brand without me.
HOW I DO IT
A four-stage process, no surprises
At each stage we close decisions before moving on. The result doesn’t depend on a stroke of luck at the end.
Immersion and strategyI start from what the brand has to say, to whom and why.
Concept and art directionI explore routes and defend one: not fifty loose options.
Identity systemI turn the concept into logo, colour, typography and applications.
Guidelines and deliveryI close with a usage guide and organised files.
LaunchI support you as the new image goes live.
REAL CASE
An identity designed for the real world
Ayres Privée asked for something minimalist that wouldn’t be mistaken for any other salon. All the personality went into the lettering, and the identity reaches clients at reception, on Instagram and in the salon’s small rituals.
Is it for you?
✓ It’s for you if…
- Your business works and you want your image to match.
- You’re launching, reopening or celebrating an anniversary.
- You want a brand built to last for years.
✗ It’s not for you if…
- You need a logo by tomorrow.
- You’re after the lowest price on the market.
Ways to work together
They all start the same way: understanding your business before designing anything.
Identity
For businesses that are launching or no longer look like what they’re worth.
- Strategy and positioning
- Logo and variations
- Palette, typography and graphic elements
- Brand guidelines
- Final files organised and ready to use
From €800 · 8 weeksI want my identity
Identity + Web
For those who want to go digital with a coherent image from day one.
- Everything in the Identity package
- Custom website (up to 4 pages)
- Copy built to convert
- Responsive design and basic SEO
From €1,200 · 10 weeksI want identity and web
Full brand
For businesses that want everything to speak the same language.
- Identity + Web
- Applications: packaging, stationery, signage, uniforms
- Social media templates
- Launch support
From €2,200 · 12 weeksI want the full brand
What people who’ve worked with me say
★ 5.0 on Google“Perfect service! Impeccable work with lots of personality, exactly as I wanted. Excellent!”
Jessica GrossGoogle review
“I’m super happy with Cindy’s work. From the very first moment she understood what I wanted, even when I didn’t know what I wanted to convey.”
Ayres PrivéeBeauty salon · Google review
“We couldn’t be happier to have chosen Cindy for our rebranding! She redesigned the Tachán Creaciones logo just as we imagined it.”
Tachán CreacionesGifts and weddings · Google review
Frequently asked questions about branding
Can’t find your question?
Write to me and I’ll answer without jargon and without commitment.
Message meIdentity projects start at €800 and the final price depends on how many pieces you need. After the first call I send you a closed proposal.
An identity usually takes around 8 weeks, from the first call to file delivery. You get a schedule from day one.
A logo is one piece. An identity is the whole system: logo and variations, colour, typography, graphic elements and usage rules.
One defended creative direction, not fifty loose options. Before designing we validate the path together, and every project includes rounds of adjustments.
Yes. You receive a tidy folder with logos in every format, palette, typefaces, guidelines and applications, for you or any supplier.